Welcome to the Commission Queen podcast. Commission queen is for women real estate agents that are craving success and want to do things differently. We talk all things manifesting money, and of course, real estate. I'm your host, Bekkah, Marie. And just like you, I'm a real estate agent, I went from struggling to get clients to making over six figures consistently, while working 15 hours or less each week. And now I coach women like you on how to do the same. Listen for real life examples and tips in every episode on how to massively increase your income and find your freedom with ease. You're here because you're ready to change your life, your business and your financial status. So let's do it.
Hello, hello, Queens, welcome back to another episode. Today, are you ready to talk about a concept that I promise will change the way that you mark your business, it will change the way that you do lead generating, and it will change the way that you think about lead generating. And that is the concept of inbound versus outbound marketing, inbound versus outbound. Okay, let me give you some examples of outbound. And this, you'll notice is a very common theme of what traditional real estate, lead generation tactics, our outbound marketing is going to be something like reaching out to the masses, not necessarily knowing if they are an ideal client or not, it's just reaching out to them. And basically hoping that by reaching out to enough people, that there will be an ideal client in the bunch. So that is, of course, your cold calling your door knocking I mean, every person that you're calling every person that your door knocking, you don't know if they are the right person, that's going to be a client that's going to be buying or selling. And you certainly don't know if they are an ideal client that wants to work with you. So it's basically that numbers game hoping that if you're talking to enough people getting your name out there to enough people that you will get leads. Okay? So inbound marketing is going to be having those leads come to you, okay, having you want to attract the right clients, one, those that are actually thinking about buying and selling to those that are motivated, and three, those that want to work with you. So in the first one out on marketing, that can also be like, you know, mass ads, maybe Facebook ads, maybe park benches, if that's still a thing, you know what I mean? It's just getting your name out to as many people as possible and hoping that that way, you will reach a lead. Now, inbound is going to be all about attraction. Its attraction marketing. And, you know, yes, I mean this in the Law of Attraction type of way. But I also mean this in a marketing sense to, okay, you're actually wanting to attract the right person to come to you and want to work with you and raise their hand and say, Yes, I am a potential client, I want to buy or sell. So when you're thinking about how you want to market, how you want to lead generate, these are going to be two very different ways of doing things. When I go through this with my coaching clients, 99% of them are more in alignment with inbound marketing, attraction marketing. And so with that, we find okay, what would work best? What would we need to do? How would we need to position ourselves to attract the right client? Yes, we want those clients that are buying and selling but we also want to attract clients that want to work with us that are ready and motivated to work with us. For me, I way more aligned with attraction marketing with inbound marketing, because I have always hated that idea of real estate is just a numbers game. There is truth to that 100% But I hate thinking of people as just a number. I hate thinking of like, I just got to knock on enough doors, make enough calls and bypass all of the people you know, but essentially I feel Like, it's, I'm bugging all of these people, I'm just going to be honest. Like, that's how I feel. And then I'm just hoping that one of them is going to be a client. And then to think on top of that, that they would be a client I would enjoy working with, yeah, it happens. But how much do you have to go through in order for that to happen? So I definitely align more with inbound marketing, because I hate that idea of people are just a number real estate is just a numbers game. This is a service based business. This is about people and us serving them. And it's about connection, it's about relationship. And I think that when we miss that, it takes a huge piece away from the fulfillment in our business, and also the actual humanity in the business. We all know that agent in the office or in your town or wherever, that, you know, they see real estate as just a numbers game, they see their clients as just another number. And it's all about the numbers with them. And you know that they're not treating their client with the same care, authenticity, respect as you are with your clients. So in order to get clients or leads coming into you that inbound, it has to be some sort of attraction, you have to be giving some sort of value, some sort of connection, where these leads are coming to you, they're seeing you as the expert in this space. But here's what I really love most about Inbound attraction marketing, is that this works, even when you are sleeping, even when you are not actively lead generating or marketing, that outbound marketing, you have to be active about it. I mean, yes, you could be putting Facebook ads or you know, something that is a little bit more automated, but that's probably going to cost a lot of money. And there are ways to do inbound marketing, that are free or almost free, that will stay with people and get you leads, get you clients that are actually ready to work with you that
are ideal clients coming to you. In your sleep. If you've heard me talk about this before, you know I call this passive lead generation getting in passive leads. Just like we love passive income, where we're making money while we sleep. We're getting leads while we sleep, or while we are vacationing, or while we are in Spain, or China or the Caribbean. I mean, these are all things that have happened to me, I'm traveling, I'm doing nothing to lead, generate actively. And I'm just having a great time on vacation, and I am getting leads coming to me saying I know I want to work with you. I know that I'm ready to go. I'm pre approved. I'm you know, whatever the situation is I have my house ready. And I know I want to work with you. What can I sign so that we can get this started? Truly, this happens to me all of the time. And I was just talking with Tara from realtor society. And we were both saying how we have created systems in our business, that we have not done anything. We have not done a single active thing or anything different in our business since 2019. Like not even keeping up with our systems like not even keeping our lead generation systems active since 2019. And we continue to get a steady flow of leads like actual hot leads that are motivated and ready to work with us. Every time we talk about this people are like no way like there's no way that's possible. And it is like it just is and it's so funny because both her and I created these systems in our business. And they are so different from each other. Terra is all about the online and funnels in the business and social media. And I created a business without basically any social media presence. And I created a referral based business where referrals are constantly coming my way and people see me as the expert and they tell all of their friends and their family. And I continue to get not just like solid leads that are ready to work with me. But truly, the most ideal clients, the nicest people, the most generous, appreciative, fun, engaging, communicative, decisive as a huge one, decisive people like, it's so amazing how this has all come together and how I've been able to create this business. And now I'm so passionate about sharing that with other women that really want to serve their community that really want to help other people love this job, and they want to be successful at it. And they want to create wealth, they want to create a new financial status for themselves, for their family, and for their kids. I mean, for everything, having that freedom, having that lifestyle freedom, while still giving so much back to the community. And really helping people really being of service. To them. It's everything. I want more passionate women, like passionate about real estate, passionate about people, I want to see you succeed. I want to see you just skyrocket your business in such a way that you are blown away. Having this massive Quantum Leap of like, What in the world, this is amazing. I had no idea. This was possible. Because there are things beyond your imagination possible for you, and not just possible for you in the future. Like incredible things can still happen for you this year, your business can skyrocket, your income can rise, you can just have the most amazing lifestyle. If you choose it. Now, whatever's going on whatever blocks you're feeling like you're having, whatever negative scenarios continue to come up. It means nothing. Because you can continue. And you can rise out of everything.
Your business, your life, your lifestyle, your freedom, all of it can change. Honestly, within like an instant. It's the decision to rise. The decision to serve your clients the decision to attract those ideal clients, to you. Having those leads come to you creating a system that brings in those leads for you, no matter what you're doing. So next week, June 23, at 1pm Eastern Tara from realtor society and I are going to be hosting the lead multiplier workshop. And in fact, we're calling it workshop week because we're giving you a couple of videos each day leading up to the workshop to help prepare you for the lead multiplier workshop, we're going to talk more about what is the best lead generation for you? What's going to be the most aligned for you. How can we have this inbound marketing? What
do we have to do to have those leads come to us? How do we attract those leads to us. And then if you're ready for the speed for the ease in having your business skyrocket, putting those systems into place, so that you're getting those consistent leads coming in. You're getting those consistent closings, you're scaling your business, you're growing your business, you're experiencing all of that freedom, all of the lifestyle you're experiencing the wealth building for you for your family, we are opening the commission system. The commission system is our signature program to help you implement all of the systems create a system for those passive leads to come in. We put together Tara's approach for the social media for online marketing for funnels, where she has gotten 11,000 leads over 18 months and continues to get leads that she actually has to give out to other agents then refer them so she gets a referral fee which is amazing. But she has been able to get so many leads for free through social media, and we put her system together with my referral based business system to help you create a referral base He's business. And we're not just giving you an app or giving you like buyer and seller processes, we're gonna talk about how to have a good relationship with money, how to manifest, how to set up your annual calendar for marketing. I mean, it has everything, it is entirely upgraded. And it's a 12 week live group coaching program. So we're actually going to have live calls so we can have q&a and laser coaching. And it is going to be so transformative for those that join us. So we're going to open the doors for that next Thursday. And even if you don't join us for the commission system, join us for the free lead multiplayer workshop, because we're going to give you all the things that you need. In that workshop, we're going to tell you what the systems are, we're going to tell you how to create those in your business, so that you can get started on that. So you can have an amazing year in your business. But in the commission system, we are going to have an amazing time, you're going to be so supported by both Tara and I. And if you are already in the commission system, if you are an alum, you know that you get the entire upgraded program. This is a lifetime access program. So whenever we upgrade things, you get access as well. We are so crazy passionate about this program, because truly there's nothing like it on the market. And no one is talking about these types of strategies in the business, especially putting them together, putting them together creates an unstoppable lead machine as we call it the commission system because it's a system that is literally just bringing you those Commission's right, it's helping you get those leads, even when you're traveling, you know that I have traveled 100 plus days out of the year while I was growing my business to six figures and multiple six figures. And it's through these systems that we are going to give you so that you can do that same thing in your business, templates, frameworks, everything that is going to be plug and play, there's going to be things that you have to do so that you can create your own systems in your business. But we're gonna give you the step by step framework for how to do that. And it is going to absolutely skyrocket your business and give you that lifestyle freedom that you desire that you deserve creating those dreams and memories, and all of the things that you want to do save you from burnout. I mean, there's all the things I could tell you. I'm so excited, obviously. But join us for next Thursday, June 23 at 1pm Eastern for the LEED multiplayer workshop. And if you're like okay, hell yes, I need to be in the commission system. Get in on day one because there will be some epic live bonuses and when you sign up let me know that you're in because I love to celebrate with you and know to see you there. Gratitude and abundance Queens thank you so much for joining me today if you love this episode, hit that subscribe button and share a review I so appreciate every one of you. If you're not already following me on social media, you can find me at commission queen and go to commission queen.com To browse products and get more free content
Transcribed by https://otter.ai