I am very much willing to throw away these two real estate terms! Here’s why I don’t agree with them and the mindset shifts I have made to make sure I still thrive in the real estate industry even though I do not swear by on these terms.

Term #1: “List to Last!”

If you’ve been in the business for .3 seconds, I’m almost certain you’ve heard this saying. ⁣The real estate industry pushes this hard. ⁣Books, seminars, team leaders, brokers, podcasts—everyone seems to throw this phrase around. 

Let’s break it down and question it. 

• What does “list to last” mean?⁣

When this phrase is used, it implies that you must get listings/have listings in order to make it, or “last”, in the real estate industry.⁣

• Why is this so commonly used?⁣

Back before the internet (was there a time???), buyers would search for houses in newspapers/magazines and by driving around and seeing signs. ⁣If they didn’t already have an agent, buyers would call the number on the sign or in the newspaper—the lis...